October 15, 2019 – We are proud to name MIKE AND IKE® Brand candies the Official Partner of the 2020 National Championship series!
The National Championship Series is a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. This year, the contest will expand to 10 cities, with local tournaments that can boast prize pools of up to $30,000.
“MIKE AND IKE® is a vibrant and dynamic candy brand that a lot of us gamers grew up on, and still continue to enjoy,” said John Fazio, CEO of Nerd Street Gamers. “We are excited to have them on board in supporting our mission in bringing esports to all gamers across the country.”
Top players will earn the coveted MIKE AND IKE® Player of the Month award, marking their performance in the National Championship Series throughout the year. The MIKE AND IKE® Brand will also be featured prominently in broadcasts and streams of National Championship Series events and incorporated into custom content across digital and social channels. MIKE AND IKE® will provide product at Localhost facilities as it cheers on gamers with interactive experiences.
“Enjoying and sharing MIKE AND IKE® candy while playing video games often goes hand in hand, so we are excited to be the Official Partner of the National Championship Series, as it strengthens our presence in the gaming and esports community,” said Deb Turoczy, Senior Manager of Consumer Engagement at Just Born Quality Confections. “The grass roots nature of the National Championship Series allows for everyday gamers to participate and grow their skillset, allowing MIKE AND IKE® to connect with gamers at every level.”
For more information on FRUCHEWY® MIKE AND IKE® candy products, please visit www.mikeandike.com.
About Just Born Quality Confections
Just Born Quality Confections, the makers of MIKE AND IKE®, is a third-generation family-owned company that has grown into the 10th largest candy company in the U.S. [*] Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com (and see the breadth of candy and high-quality branded items at www.peepsandcompany.com) Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.
*IRI Market Advantage, Total US MULO + Convenience, Latest 52 Weeks Ending 12/30/2018